Ann McNeill is Professor of Tobacco Addiction in the National Addiction Centre, Institute of Psychiatry, Psychology & Neuroscience (IoPPN), King’s College London. She was also the inaugural Vice Dean (Culture, Diversity & Inclusion) for the IoPPN. Ann’s research focuses on reducing the population level impact of smoking through the application of tobacco control policies and interventions, including harm reduction strategies. Ann has led six evidence updates on e-cigarettes commissioned by UK government which involve original research and reviews of the evidence. She has a particular focus on disadvantage and smoking, including understanding and reducing the much higher levels of smoking observed in those with mental health problems. Nationally, she co-chairs a Mental Health and Smoking Partnership, a coalition of stakeholders interested in reducing smoking, led by the charity Action on Smoking and Health. She is also Co-Director of a newly funded NIHR Policy Research Unit in Addictions. Ann has published more than 450 peer-reviewed academic papers. She has an established international reputation in tobacco addiction, receiving a World Health Organisation World No Tobacco Day award for contributions to tobacco control in 1998 and in 2020, the Doll-Wynder Award by the Society for Research on Nicotine and Tobacco.